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Danone are a leading dairy manufacturer responsible for products such as Actimel and Activia yogurts.
Danone have identified shifting trends in buying patterns resulting in fewer people visiting the CYD (chilled yoghurts and desserts) aisle in supermarkets and after extensive research wanted to present their findings to the leading supermarkets to encourage them to make mutually beneficial changes to the layout and intelligence behind this aisle.
This is the film presented to Asda.
Role
Director