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Viacom ran a Trident campaign with the Metropolitan Police to try get guns off the streets. Instead of delivering a threatening message they chose instead to focus on a positive inspirational campaign that featured role models talking about their difficult experiences and how they pulled themselves out of it. Featuring singer Estelle, Olympic Gold medalist James De Gale and Apprentice winner Tim Campbell.
This film is their entry into the Mediacom awards.
Client:
Viacom
Role:
Editor
July 13th, 2010at 8:47 pm(#)
[...] Trident [...]