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The British Heart Foundation wanted to communicate a positive message to children to get them to understand the consequences of bad eating. With the help of a scheme set up by Viacom where they would double the spend, they set about creating the Yoobot campaign. An avatar based game that children could engage with and feed and exercise their yoobot and see what the long term affects are.
To drive children to the website exciting adverts were made for Nickelodeon and the success was beyond everyones expectations.
This film is an entry into the Mediaweek advertising awards.
Client:
Viacom
Role:
Editor
July 13th, 2010at 11:32 pm(#)
[...] Yoobot [...]